Whats Keeping Your Customers Up at Night? : Close More Deals by Selling to Your Clients Pain

Whats Keeping Your Customers Up at Night? : Close More Deals by Selling to Your Clients Pain
By:Steven Cody,Richard Harte
Published on 2003-02-27 by McGraw Hill Professional

A groundbreaking approach to selling to your customers |pain| PR guru Steve Cody and sales consultant Richard Harte team up to bring readers a revolutionary methodology for discovering what customers really need and using that knowledge to build stronger, more profitable relationships with them. The evolutionary next step in the |trusted adviser| approach to selling that has taken the sales world by storm, the system successfully combines public relations strategies with consultative sales techniques in a strategic framework. Among other important lessons, salespeople learn to uncover a clients deepest concerns --|what keeps them up at night|-- and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customers |pain.|

This Book was ranked at 11 by Google Books for keyword Deals in Books.

Book ID of Whats Keeping Your Customers Up at Night? : Close More Deals by Selling to Your Clients Pain's Books is gOhKEx-g3gIC, Book which was written bySteven Cody,Richard Hartehave ETAG "uc0+l7G7WDo"

Book which was published by McGraw Hill Professional since 2003-02-27 have ISBNs, ISBN 13 Code is 9780071411035 and ISBN 10 Code is 0071411038

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